Case Study: How a Leading Research Firm Turned Aide Into Its 17+ FTE Productivity Engine
By David Seawright
RaptorAI is Bullpen Strategy Group's custom implementation of the Aide platform. The name reflects BSG's brand identity, but under the hood, it's Aide — configured to BSG's specific workflows, data sources, and deliverable standards.
Overview
Bullpen Strategy Group operates in a public affairs environment defined by continuous incoming research and fast-moving client deliverables. The firm's edge has always been the quality of its analysis and the effectiveness of its client outcomes. Aide was implemented to ensure that advantage scales as inputs grow.
By automating parts of research intake and preparation, Bullpen has reallocated over 700 staff-hours per week toward analysis, interpretation, and client counsel — while preserving the firm's standards for rigor, consistency, and precision.
The approach
Bullpen Strategy Group implemented Aide to automate tracking, ingestion, and structuring of research inputs within a single, shared environment. This ensures teams work from a consistent factual baseline while retaining full ownership over analysis, framing, and client-facing output.
Standards for sourcing and structure embedded directly into workflows, and prior work is preserved in a centralized library for reuse or updating as conditions change.
What changed
As information volume increased, manual workload did not. Teams spent less time preparing materials and more time refining arguments, shaping narratives, and responding to time-sensitive client requests.
Turnaround times shortened because inputs were cleaner and more consistent — while maintaining the quality on which their clients depend and expect.
The impact
With research inputs standardized and preparation automated, workflow demands associated with scale were reduced across teams. Analysts gained additional time and clarity to focus on:
- Analysis and interpretation
- Message refinement
- Client counsel and rapid response
Outputs remained consistent across clients, states, and time-sensitive situations while maintaining Bullpen's standards.
Implementation highlights
GP3 Tech partnered with BSG to deploy Aide as the firm's execution engine.
Rather than layering AI onto fragmented workflows, Aide centralized BSG's knowledge and automated both simple and complex workstreams end-to-end — while keeping humans firmly in the loop. Bullpen focused first on time-sensitive deliverables with continuously arriving inputs, then scaled automation and reuse as results were demonstrated. Over time, more finished work becomes easier to reuse, refresh, and build on.
Results
- ~700+ hours saved per week, equivalent to ~17.5 FTEs of capacity unlocked
- Significant reduction in manual formatting, assembly, and duplication
- Faster turnaround on research briefs, clips, transcripts, and social media graphics
- Higher consistency in structure, sourcing, and tone across teams
- Compounding ROI as each new workflow increases total leverage
Bottom line
Aide helps Bullpen Strategy Group absorb increasing information volume without increasing the time spent on preparation and formatting. It expands capacity while reinforcing consistency, speed, and quality in client deliverables.
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